Loadsmart uses artificial intelligence to automate the truckload booking flow in the US. Through this platform, shippers can book a truck manually or integrate via an API to have a server-to-server booking with no human intervention.

Maersk's launchpad, Maersk Growth, invested $21.6 million in Series A along with Connor Capital SB and Chromo Invest.

Sune Stilling, head of Maersk Growth, stated:

Forward integrations between ocean shipping and over-the-road services can create incredible synergies and eventually provide a full service to shippers.

Loadsmart claims that shippers reduced their spot exposure by 50% and the procurement execution time by 90%.