In fact, the campaign goals to boost and further promote the diverse range of innovative initiatives and activities being rolled out across the industry and by individual cruise lines, as the sector takes its next steps towards a return to service.

To better explain, the campaign will among others include themes focused on:

  • Health & safety
  • Diversity & inclusion
  • Sustainability
  • On board enhancements
  • Apps and wearable tech
  • Port terminals

In addition, the initiative will highlight all the work being carried out, both on an industry-wide level and by individual cruise lines.

"From the health and safety measures set to be implemented, to the significant sustainability progress being made, to developments in technology on and off ships, the cruise sector has much to be proud of. These innovations have never been more important, as Wave gets under way and we further set our sights on the industry’s phased recovery. Our trade partners have backed cruise through all the recent challenges, and we hope we can count on their support and engagement again during this critical period."

...Andy Harmer, CLIA Director UK & Ireland, said.

Concluding, CLIA will use the hashtag #GenerationInnovation on its social media channels to promote the campaign.