The campaign aims to highlight the diverse range of professional opportunities available to young people who choose to enter the UK shipping industry, amid the ageing population growth in the global industry.
A recent study conducted by the Chamber pointed to the shortfall of British seafarers that the industry may have to face, and the campaign represents an effort to address this issue head on.
The short film, was produced by ITN Productions and will be promoted across social media in an effort to raise awareness of the maritime sector.
Jonathan Roberts, Communications Director at the UK Chamber of Shipping, said:
“This film is the latest example of our determination to raise shipping’s profile. The industry needs to continuously modernise its communications approach if it is to be relevant to the national media, political and public audiences."
For the ‘Careers at Sea’ campaign, the UK Chamber of Shipping has been nominated for the 2017 SAFETY4SEA Sustainability Award for supporting the young people and their career prospects in shipping via this campaign. The winners of the 2017 SAFETY4SEA Awards will be announced at a prestigious awards ceremony one day earlier the 2017 SAFETY4SEA Conference on October 3rd in Yacht Club, Piraeus.