Maritime consultant, Maersk Broker Advisory Services, and global management consultancy, McKinsey & Company, announced cooperation aiming to assist shipowners and operators in defining their decarbonization roadmap and strategy.
Based on market research from Maersk Broker Advisory Services and an AI-based solution from McKinsey’s QuantumBlack, which leverages technological and economic modelling of ship efficiency levers and alternative fuels, the collaboration aims to guide the industry to make investment decisions, in the critical for decarbonization in the upcoming decade, on a well-informed basis backed by data to avoid stranded assets and unnecessary capital expenditures.
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Under the partnership, the companies will develop and launch the Fleet Decarbonisation Optimizer tool, built on proprietary research of both Maersk Broker Advisory Services and McKinsey & Company on the total cost of ownership and carbon abatement implications of ship efficiency levers and alternative fuels like e-ammonia, e-methanol, bio-methanol, bio-LNG, biodiesel, and others.
As explained, their AI-based optimization model incorporates not just a large amount of key data from the maritime industry but also utilizes data from other industries going through similar developments and challenges with respect to decarbonization.
We believe that the strategic partnership accelerates the process of successfully decarbonizing the shipping industry. Maersk Broker Advisory Services and McKinsey & Company have an interest in using our resources to help the maritime industry in its decarbonization journey, and we believe that our combined knowledge will permit our clients to take better and well-informed investment decisions,
…says Jesper Bo Hansen, Managing Director of Maersk Broker Advisory Services.
There is a lot of ‘noise’ in the public domain about different decarbonization options, and our AI-based optimization modelling will help shipowners and operators find the ‘signal’ amidst the ‘noise’ for their specific fleet and operating requirements,
…added Matt Stone, Partner at McKinsey & Company.
