Maersk announced its intention to move towards a singular, unified brand by integrating Maersk brands such as Hamburg Süd and Sealand, among others.
n a customer advisory notice, Maersk informed that it aims to “unify our brands and our structure in a way that better reflect the reality of our customers. We are convinced that this will allow us to better respond to your logistical needs on a daily basis.”
We see this as a key step in realising our goal of becoming the integrated end-to-end partner, with the ability to offer you far better service offerings and the resources of all these companies under one roof
As Maersk added, the current “brand structure doesn’t reflect the way you, our customer, have your supply chain structured, and the need you have for end-to-end visibility and ability to drive outcomes.”
We believe that by integrating these into the Maersk brand, we will be able to ease your logistical difficulties, whilst also offering you more variety, ease, and connectivity than ever before, all under one roof
Maersk also noted that it will continue to adhere and respect all contracts and agreements that are in place.
An in-depth review will be conducted before we are able to conclude on the future of each brand in different geographies
This development comes after MSC Mediterranean Shipping Company (MSC) and Maersk mutually agreed to terminate, effective in January 2025, the 2M alliance.
The announcement has no immediate impact on the services provided to customers using the 2M trades. Each company’s customer teams will communicate with their respective clients to support them during, and beyond, the phase-out of the 2M alliance.
2M was introduced in 2015 by Maersk and MSC to ensure competitive and cost-efficient operations in the Asia-Europe, Transatlantic and Transpacific trades.