Maersk: Are social media worth the costs?
Maersk line will evaluate its presence on social media through a new study Following the attention Maersk Line has received after becoming a frontrunner in the use of social media, the company now looks to find out if its presence on the social media has any real value. A report published by McKinsey confirms the potential.What is it worth? The question posed by many people when they have read about this or that company focusing on social media. And that is exactly the question, Jonathan Wichmann, Head of Social Media in Maersk Line, wants to answer in a new study. Until the end of the year, he wil in cooperation with a number of international companies try to find out if it pays off for a company like Maersk Line to be present on the social media."Our goal is to valuate our presence. A lot of people in Maersk Line are happy with our presence but sooner or later the question rises: What is it worth? That is the question we are going to answer with our study. It may well be that we discover it to have no value or that it is not worth the time we spend ...
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