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Maersk: Are social media worth the costs?

Maersk line will evaluate its presence on social media through a new study Following the attention Maersk Line has received after becoming a frontrunner in the use of social media, the company now looks to find out if its presence on the social media has any real value. A report published by McKinsey confirms the potential.What is it worth? The question posed by many people when they have read about this or that company focusing on social media. And that is exactly the question, Jonathan Wichmann, Head of Social Media in Maersk Line, wants to answer in a new study. Until the end of the year, he wil in cooperation with a number of international companies try to find out if it pays off for a company like Maersk Line to be present on the social media."Our goal is to valuate our presence. A lot of people in Maersk Line are happy with our presence but sooner or later the question rises: What is it worth? That is the question we are going to answer with our study. It may well be that we discover it to have no value or that it is not worth the time we spend ...

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Shipping companies use social networks to fight piracy

Somali pirates tracked through Twitter Shipping companies may have found a new tool to fight piracy: It turns out, pirates like to tweet.Not only that, Somali-based pirates blog and are on Facebook, security experts say. And it is through social media that shipping companies are increasing their understanding of how they operate."Somalia is a very sophisticated economy, it has one of the best mobile phone communication systems in the world," said Jessica Lincoln, director of intelligence at Rubicon Resolution, a risk consultancy.Lincoln follows pirates' activities using what she describes as "normal" web tools. She gathers whatever individuals and organizations like al-Qaeda's Somali affiliate Al-Shabaab post online about attacks. The insurgent organization runs a Twitter account where it publicizes its activities. The Al-Shabaab Twitter account has been a part of the debate over whether terrorist organizations should be allowed to use Twitter.Twitter does not take responsibility for the accuracy and appropriateness of user content in its terms of service.Another source for her is the Kenyan army, which Lincoln describes as fully engaged in online exchanges with Al-Shabaab.Fertile territory for Al-Shabaab in chaos of SomaliaOther organizations, like the International Maritime Organization, document pirate attacks and tweet about them.While, for example, Al-Shabaab may ...

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