Italian class society RINA unveiled a new corporate brand identity to acknowledge the new role of digitalisation in its business, which focuses on strategic application of technology, big data and artificial intelligence.
Ugo Salerno, Chairman and CEO of RINA, said, “The volume of available data is growing exponentially. It is forecast that, by 2020, 75% of companies will be fully digitalised, but only those companies able to process this data intelligently will remain competitive. RINA now has the capability to bring technical, process, and business skills together within a digital environment”.
A new approach by RINA leveraging the latent value of data is Cube, a cloud-based platform that guides operators through predictive asset management and can interact with the most common technologies, making it easy to use for companies to reduce costs.
In the oil sector, it is estimated that digital asset management, using sensor networks for example, can reduce costs by 25% and increase production by 8%. The advantages of digital innovation are also represented by the possibility of creating a digital twin at the design stage of an infrastructure, by predictive maintenance and by improved energy efficiency management. Training also benefits from the opportunities offered by digitalisation. RINA is already developing and managing new virtual immersive environment training programs.
In its move to fully embrace digitalisation, RINA is also involved in protecting data, having already certified a number of data centres. Recently, RINA certified a well-known player in the telecommunications sector in compliance with the ANSI TIA-942 standard. This standard defines the requirements for the resilience of a data centre and its capacity to guarantee the continuity of services provided in case of a maintenance or hardware fault.
In addition, RINA is developing a fully digitalised certification system that automatically guides the user through the online process, culminating in the issuance of a certificate. One of the first applications of this new approach relates to cyber security. “Cyber Essentials” certification enables companies to show the degree of protection they have against potential attacks.
“We chose to launch our new brand identity at this time, because this is the moment when the competence of RINA, the new scenario and market demand meet,” concluded Mr Salerno.
