GSF calls for rigorous monitoring KPIs for shipping alliances
The need for shipping alliances to reach out to customers The Global Shippers Forum (GSF) has called for a manageable but rigorous set of monitoring KPIs that can provide the required level of confidence to customers that ocean shipping alliances can deliver tangible benefits in terms of reduced costs, competitive ocean rates and improved services for shippers.Speaking at the Transport Week Conference' in Gdansk, Poland, Chris Welsh - GSF Secretary General - outlined the need for shipping alliances to reach out to customers and start showing demonstrable improvements in service quality and innovative solutions for shippers. A necessary first step is to sort out the current lack of reliability and predictability of their joint operations which is adversely affecting shippers' maritime and logistics supply chains.Chris Welsh said: "Shipping alliances need to take responsibility for monitoring, measuring and benchmarking their performance on key trade routes to demonstrate enhanced alliance performance, and make that information transparent to regulators and their customers as evidence of their commitment to showing the pro-competition benefits of improved alliance services."During his presentation entitled Maritime Alliances - A Customer's Perspective' Welsh stated that the first thing the alliances could do is sort out the reliability and predictability of ...
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