Danish shipping giant A.P. Moller – Maersk announced strategic changes, integrating brands and simplifying its organisational structure to “further improve customer experience“.
According to the company, these changes represent a major step towards becoming an integrated container transport and logistics company, connecting and simplifying customers’ supply chains.
More specifically, the Safmarine brand will be integrated into Maersk, while the Damco brand’s Air and LCL (Less than Container Load) offering will be combined with Maersk’s logistics and services products. Also, a more simplified and customer-centric global Ocean & Logistics organisation is being introduced.
Our customers are at the heart of our vision. Their evolving supply chain needs are increasing the demand for multiple modes of transport and to meet these needs, we’re bringing our company’s expertise and capabilities even closer together. Taking these steps are key to accelerating our transformation,
…says Vincent Clerc, CEO of Ocean & Logistics, A.P. Moller – Maersk.
The integration of Air and LCL into Maersk will help give businesses access to a simplified experience under the Maersk brand, as well as to its scale. Maersk uses its own assets to offer unique value propositions, hence it will not pursue the Ocean FCL Multi-carrier product (NVOCC) as a general offering.
In addition, Maersk will simplify its organisational structure across Ocean & Logistics globally to further improve customer centricity and efficiency.
As part of this, the back offices of Maersk and Hamburg Süd will come closer together into more customer-centric teams, while continuing to meet customers as two separate brands with a differentiated service model.
Meanwhile, the company announced on 2 September it has completed the acquisition of the European customs services specialist KGH Customs Services, to further enhance its logistics and services offering.