Maersk Growth, Maersk’s launchpad, invested in the digital freight broker Loadsmart, as it sees believes that integrations between ocean shipping and over-the-road services ‘can create incredible synergies’.
Loadsmart uses artificial intelligence to automate the truckload booking flow in the US. Through this platform, shippers can book a truck manually or integrate via an API to have a server-to-server booking with no human intervention.
Maersk’s launchpad, Maersk Growth, invested $21.6 million in Series A along with Connor Capital SB and Chromo Invest.
Sune Stilling, head of Maersk Growth, stated:
Forward integrations between ocean shipping and over-the-road services can create incredible synergies and eventually provide a full service to shippers.
Loadsmart claims that shippers reduced their spot exposure by 50% and the procurement execution time by 90%.
