A.P. Moller – Maersk revealed its plans of integrating the Safmarine brand into Maersk as part of its transformation into an integrated container transport and logistics company.
The company stated that by this move, they will add a more simplified and customer-centric global Ocean & Logistics organisation.
In addition, the Damco brand’s Air and LCL (Less than Container Load) offering will be combined with Maersk’s logistics and services products to complement its end-to-end offering.
The integration of Air and LCL into Maersk will enable the latter meet these needs and give businesses access to a simplified, connected and agile experience under the Maersk brand, as well as to its scale.
Maersk added it would not pursue the Ocean FCL Multi-carrier product (NVOCC) as a general offering. Due to the changes, the Safmarine and Damco brands will no longer be marketed by the end of 2020.
