In a new whitepaper , entitled “Blueprint 2032: How Technology Transforms Ocean Container Shipping”, INTTRA, the ocean container shipping marketplace, states that digitization is rapidly transforming the ocean container shipping industry.
INTTRA reports that the pace of technology innovation is accelerating, as businesses seek new and more efficient ways to optimize.
“Digitization is now a competitive necessity,” says John Fay, CEO of INTTRA. “We’ve reached a tipping point in the global shipping industry, when information technology is now the primary means for CEOs and their companies to achieve and increase long-term profitability. We are enabling shippers to rethink processes, and to digitize their operations through our unique position as a neutral service provider.”
Inna Kuznetsova, COO and President of INTTRA, added that ocean shipping is about to enter in a new phase of transformation empowered by networks and more advanced interconnectivity, with data analytics.
“Establishing a neutral digital network is the next big step,” adds Kuznetsova. “Connecting the ocean shipping community in a networked environment with technology such as Blockchain will lead to expansion and exchange of analytics across multiple vendors. Operational, financial and informational work streams will be integrated, which will trigger breakthroughs in cost reduction and operational efficiency. INTTRA is the company that drives innovation as a neutral platform and can help lead this evolution.”
Actions that may prepare shippers for the future, according to the whitepaper, are the participation in industry-wide working groups to enable standardization; digitizing business processes; and investing in technology such as Blockchain, analytics and artificial intelligence to reduce costs and identify new opportunities.
INTTRA sees three technology trends converging near term, that will move the ocean container shipping industry forward:
- Network integration across systems, applications and partners: Technology such as Blockchain will simplify transaction processes and reduce costs;
- Real-time status of containers and cargo: Tracking devices connected by the “Internet of Things” driving greater efficiencies and improving shipment planning;
- Artificial Intelligence: A.I. will enable companies to transition from big data to more accessible business analytics that will suggest higher probability outcomes.
The whitepaper can be downloaded here.
