Hapag-Lloyd presented its new real-time container monitoring program ‘Hapag-Lloyd LIVE’. The program offers real-time GPS location, temperature information, and power-off alerts, among other services.
In an initial effort, the company is retrofitting its entire reefer fleet of some 100,000 containers. The program is designed to fit customers’ needs, and Hapag-Lloyd aims to develop commercial products in close collaboration with its customers in order to promote the solution.
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The product’s features will be gradually released for use as the entire reefer fleet is being equipped. Moreover, some ‘Hapag-Lloyd LIVE’ features may also be made available upon request to dry container customers, aspiring to ehance supply chain transparency.
The smart reefer solution uses the latest loT technology, and it has been developed by Globe Tracker. T-Mobile Austria and Ericsson will also be supporting this project by providing global connectivity and IoT infrastructure.
Commenting on the program, Jákup Lamhauge, CEO of Globe Tracker, said that the company is impressed with the rigorous detail, focus, diligence and high quality of their selection process, and could not be more pleased with the result.
With our corporate ‘Strategy 2023’, we have set ourselves the goal of becoming number one for quality. Customers expect more reliable supply chains, so the industry needs to change and invest sufficiently. It is imperative that we understand and fulfil our customers’ needs faster than our competitors
stated Juan Carlos Duk, Managing Director Global Commercial Development at Hapag-Lloyd.
