Maersk has invested in the technologic startup Huub. This is the first ever investment made by the shipping giant in a Portuguese startup. Huub, a ‘brand accelerator’, announced that the investment round was performed by Maersk’s Corporate Venture unit Maersk Growth.
With this new round, HUUB closes its early-stage investment cycle with an overall of EUR 4.35 million. This amount represents more than the double average seed on the USA and exceeds the European average by four times.
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This investment will now enable the start-up to follow its strategic plan, aiming to triple the current number of brands, increasing European logistics operations and enhancing effectiveness and competitiveness, before the start of the next investment round.
Huub manages end-to-end interactions from suppliers to customers on both B2B and direct to consumer.
The company expects to close 2019 with a revenue of EUR 3.5 million, marking a growth of about 200% in comparison to the last year.
