Danish ferry operator DFDS unveiled four strategic pillars as part of its efforts to achieve market growth in the next five years. The four strategy pillars include a mix of organic as well as structural initiatives, including acquisitions, while digitalization is high on the agenda.
The company’s financial ambition is to achieve an EBITDA of around DKK 5.5 billion in 2023 compared to DKK 3.6 billion for 2018.
The uncertainty related to achieving the financial ambition is estimated at around 10%.
The first of the four pillars is to further specialise and develop end-to-end solutions for initially automotive, forest & metal and cold chain customers. Growth is expected to include targeted acquisitions.
The second is to digitise services in order to make services easier and more cost-efficient for freight forwarders and other customers.
Digitise core operating systems to enhance operational efficiency and develop new services.
The third is to develop and expand the ferry and logistics networks by achieving long term business plan goals for a new Mediterranean business unit and continuous improvement projects.
Last but not least, the company will focus on creating more value for passengers on both cruise and transport routes.
Our ambition exceeds the outlook for continued modest market growth. Therefore, our strategy is to leverage the reach and strength of our network to do more for customers and to raise efficiency. This way we intend to grow considerably over the next five years,
…says Torben Carlsen, CEO of DFDS.
