CalMac Ferries issued an informative short film, structured on the base of everyday life, providing safety instructions and information on an unlikely event of an emergency onboard.
The three-minute film uses allegory and imagery of the scenery, occupations and wildlife across the west coast to bring its safety message to life. All the actors were local residents from Arran.
‘The message behind our safety announcement is a serious one, it is about giving passengers the information they need in the unlikely event of an emergency,’ said CalMac’s director of Health, Safety, Quality and Environment, Louis de Wolff. ‘However, our research was telling us that passengers weren’t listening to the information being given to them over the tannoy, so we thought we needed other, more engaging ways of getting our safety message across.’
CalMac sails on 27 routes across the west coast of Scotland serving island and remote mainland locations. It operates a fleet of 33 vessels and last year carried 5.3 million passengers and nearly 1.3 million vehicles.
‘Although the tone is fun and engaging, the message is of critical importance. By keeping passengers entertained we are keeping them engaged and therefore more likely to take on-board what we are telling them.’
