Analysis by Boston Consulting Group
Latest analysis of the industry in 2013 and 2014 by Boston Consulting Group reveals that the picture in shipping industry has not changed much since 2011.
Following the volatile period from 2009 through 2011, observers were hoping that the industry would bounce back somewhat, buoyed by economic recovery from the most recent global recession. But the eagerly anticipated uplift has not yet materialized. Indeed, companies still grapple with numerous challenges that are being driven primarily by overcapacity and a highly fragmented industry structure.
Choppy seas indeed, requiring navigational savvy-but not necessarily cause for abject despair. In fact, some carriers have managed to turn a profit in this tough environment, suggesting that there is hope for the industry.
Recovery will take strenuous work, but we believe that even the more embattled carriers can catch up to their profitable peers. To do so, they’ll have to come to grips with the industry’s new normal, establish a solid strategic position, revisit their business and operating models, pursue new transformation levers, and rethink alliance models.
You may read the report at bcg.perpectives website (by Boston Consulting Group)
Source:bcg.perpectives
