Cruise Lines International Association (CLIA) announced five new online courses to its professional development program available to CLIA Travel Agency, Individual Agent Members and non-member travel professionals.
Stephani McDow, director, Membership & Professional Development of CLIA, stated:
As the cruising industry changes and grows, our travel agent community continues to adapt and find new ways to contribute to cruise vacation sales, bringing in a large portion of cruise bookings year after year.
The new courses will offer the following:
- Converting Prospects to Customers: This course will help travel professionals close more bookings, and improve their closing styles.
- Personal Branding: In this seminar, travel professionals will learn tips to help them standout and become a better travel professional .
- The New Face of Luxury: During this seminar, travel professionals will learn how the face of luxury cruising is changing, from cruisers to destinations to the ships themselves.
- Customer Relationship Management: In this seminar, travel professionals will discover the 18 ways a Customer Relations Management (CRM) system can benefit their sales, service and marketing efforts.
- Developing Your Marketing Strategy: In this seminar, travel professionals will learn how to develop an easy-to-use marketing plan and strategy, get details on a proven marketing model that will help differentiate them from everyone else, and learn how to implement promotions that best meet the needs of their businesses.
