Yara Marine Technologies (YMT) received award for developing the smallest footprint SOx scrubber that can be retrofitted into any seagoing vessel. Within the next 10 years ships worldwide will need exhaust gas cleaning equipment or change to higher-cost low-sulfur fuel to comply with the latest International Maritime Organization emission regulations. From 1 January 2015, SOx Emission Control Areas will be established in the North and Baltic Seas, the North American Atlantic Coast, and the Caribbean.
Green Tech Marine changed name on the first of this year, resulting in all visual elements being integrated into the Yara brand platform and getting a clear Yara “look and feel”. “In 2015, we will support this integration with common marketing activities that include a shared booth at the Nor-shipping Exhibition with all our marine activities, aligned sales teams cross-selling NOx and SOx technologies to their respective customer bases, including the sales of urea and services to the marine segment,” says Industrial Marketing Director Bjorn Theijs. “With combined communication efforts, a broader audience will be reached without increasing costs.”
“From a branding perspective, Yara is building more environmental solutions awareness on a global scale and raising the profile of our NOx, SOx portfolio within the company,” says Yara Head of Branding René Hansen. “Yara Marine Technologies can profit from Yara’s global presence, while the Yara brand benefits from having a clear proof point in environmental solutions, aligned with the corporation’s strategy and positioning.”
“We are happy to integrate the two companies further,” says Kenny Strandberg. “We will benefit from Yara’s strong brand name internationally, and also grow stronger in terms of numbers and quality.”
Source & Image Credit : Yara Marine
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