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Friends are the family we choose: Key tips on how to influence people

Following the rise of the digitalization era during 2020 as a result of the COVID-19 pandemic, it is observed that the whole concept of the so-called “influencers” is rapidly increasing. However, some might wonder how could we influence others and make actual friends? Although published 85 years ago, in his book ‘How to Win Friends and Influence People’, author Dale Carnegie discusses key ways to win friends, that never get outdated.

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