In her new role, Ms. Bauer will oversee all operations for Starboard and sister company Onboard Media.

Most recently, Ms. Bauer had the position of Vice President of Onboard Experience at Delta Airlines, responsible for creating the strategy to enhance the carrier's onboard customer experience. Before joining Delta, Ms. Bauer was Executive Vice President of Global Operations and Chief Operating Officer for International Cruise & Excursions, Inc. (ICE), a travel and leisure company.


Before joining ICE, Ms. Bauer was working at Royal Caribbean International. She served as Executive Vice President of Global Sales and Marketing, and she played a key role in the company’s Asia growth strategy and regional team development.

Other positions held by Ms. Bauer at Royal Caribbean included Senior Vice President, Hotel Operations, responsible for hotel services, food & beverage, onboard revenue and entertainment, as well as Senior Vice President of Sales, directing North American sales activities.

Returning to the industry where I’ve spent the majority of my career and applying my focus for exceptional guest experience is a thrilling proposition

Ms. Bauer noted.

During her career, Ms. Bauer took part in many charitable causes, while she also served nine years with the Make-A-Wish Foundation of Southern Florida, including one year as Board Chair.