The Smart Container Alliance has been officially launched to drive the adoption of smart container technology.
This initiative unites industry leaders to enhance cargo traceability, fortify maritime trade, and support global enforcement agencies in combating criminal networks. With geopolitical instability and climate disruptions posing risks to global trade, shipping companies must prioritize security and efficiency. The Alliance aims to advance industry standards, advocate for policy change, and foster collaboration among technology providers, shipowners, customs authorities, and international regulatory bodies like the EU and World Customs Organization (WCO).
Smart Cargo and Container Telematics are the foundation for the 21st Century Supply Chain with revolutionary new solutions for our society, authorities, governments, and businesses to structurally reduce illicit trade, cargo contamination, cargo waste, theft, and supply chain carbon footprint while simultaneously enhancing product authentication, on-time delivery commitments, asset productivity, and cargo integrity and quality.
… said Charles Vincent, CEO ARVIEM
Aligning with the Joint Statement of EU and Global Industry & Trade Associations on International Customs Day 2025, the Alliance calls for increased investment in customs operations, digital transformation, and stronger public-private partnerships. By integrating smart technology solutions, it seeks to address the complexities of global trade and enhance customs efficiency.
This initiative aligns with our top priority: integrating state-of-the-art smart container technology into the global value chain. By working together, we can empower shipowners and customs authorities with innovative solutions that improve transparency, efficiency, and security.
… commented Erik Lund, EVP Maritime & Logistics, Nexxiot
Additionally, the Alliance will act as a platform for industry collaboration, knowledge exchange, and the promotion of best practices.
The Alliance will act as a central platform for industry stakeholders to exchange knowledge, develop best practices, and collectively promote the widespread adoption of smart containers worldwide.
… remarked Ittay Hayut, CEO, Hoopo
The launch coincides with major EU Customs Union reforms, positioning smart containers at the forefront of a data-driven approach to customs checks. The Alliance will advocate for their economic and technological benefits, supporting initiatives that demonstrate their transformative potential in preventing smuggling, optimizing container usage, and ensuring supply chain transparency.
Future supply chain resilience depends on the adoption of smart containers as standard in the industry, not just for real-time visibility but also to protect cargo integrity and increase container security, providing transparency for all stakeholders in the end-to-end supply chain.
… explained Christian Allred, Chief Commercial Officer, ORBCOMM
Headquartered in Brussels, the Alliance will work with policymakers, industry leaders, and enforcement agencies to counter criminal infiltration and reinforce supply chain integrity. Through strategic partnerships and advocacy, it aims to create a safer, smarter, and more resilient global trade ecosystem.
Cédric Rosemont, CEO of Traxens, stated that the Smart Container Alliance serves as a unified voice for stakeholders across the industry. He emphasized that by sharing expertise, addressing challenges, and shaping policy, the industry could accelerate the adoption of smart containers and create a meaningful impact.
Meanwhile, Joel undir Leitinum, CEO of Globe Tracker, highlighted the necessity of implementing Smart Telematics as a standard to prevent smuggling and trafficking across countries and continents. He also noted that optimizing asset and container usage would contribute positively to the environment. According to him, live cargo monitoring represents a significant advancement in cargo and transport quality.
