The Singapore Maritime Foundation (SMF) has partnered international shipping companies Pacific Carriers Limited (PCL) and Pacific International Lines (PIL) to enhance the attractiveness of maritime jobs through a job redesign pilot.
The project will seek to:
- Demonstrate the feasibility and benefits of job redesign in maritime to enhance their attractiveness to the talent pool amid a competitive market;
- Provide analysis and recommendations for future job redesign implementations in the maritime industry across more roles;
- Develop a Workforce Transformation Guidebook to support and spur job redesign adoption among maritime companies
Professional services organisation, Ernst & Young Advisory (EY), has been appointed by SMF to advise on the pilot, and will bring its job redesign approach and methodology to the roles of a technical superintendent and a vessel operator.
As part of the job redesign pilot, EY will assess ways to enhance workforce productivity and improve talent attraction and retention. In this pilot, the EY team’s expertise and methodology will be supplemented by broader sectoral manpower development efforts under the Sea Transport Industry Transformation Map 2025 and the Sea Transport Industry Digital Plan.
The findings and learning from the pilot will be synthesised into a Maritime Workforce Transformation Guidebook, which will serve as a one-stop self-help guide to assist maritime companies embarking on their job redesign efforts.
The competition for talent is keen. If the maritime sector wants to continue to draw talent, we must be adaptive
said Tan Beng Tee, Executive Director, Singapore Maritime Foundation.
In addition, or Weng Yew, Chief Executive Officer and Managing Director, Pacific Carriers Limited, mentioned that “talent is a fundamental driver for business value creation and talent development is a shared responsibility between the company and the employees.”
