The Port Authority of Valencia (APV) is working in coordination with all the agents in the cruise sector to prepare for the new normality and to receive the thousands of cruise passengers who arrive in the Valencia’s water when the different Administrations give the authorisation for these operations.
The experts agree that the new situation after the COVID-19 will bring with it differentiated business opportunities in which those specialized destinations will stand out, not overcrowded and focused on the offer of experiences, such as the alternatives offered by Valencia and its province.
In this sense, Virginia López, Managing Director of Cruises News Media Group, urged to work on the premise of creating new strategies for cruise tourism, understanding that the industry has changed and this is the time to analyze and work on the future plan for cruises in Valencia.
Moreover, Luis de Carvalho, CEO of Bermello Ajamil & Partners Europe, has provided detailed information on the recovery scenarios as well as the modifications that are being considered in other countries in the cruise terminals. For his part, Ramón Hurtado, Global Product & Operations Manager of Intercruises Shoreside & Port Service, analysed the different measures that his company is implementing both in port and on excursions.
All the professionals agreed that although the Spanish authorities have not presented the definitive regulations, there are many protocols that are already known to be essential, so it is time to address them and be able to be in line when the cruise ships are allowed to dock in Spain.
Furthermore, in the Valencian Community, the city of Llíria will incorporate the tourist offer of the city among the cultural products and differentiated experiences for the cruisers that arrive at the Port of Valencia.
As a result, projects such as “Llíria, Symphony of Cultures” or the tourist route of the “Llíria Historic” along which the Roman Mausoleums, the Roman Baths of Mura, the Arab Baths, the Church of the Blood, the palace of Ca la Vila, or the facade of the parish church of the Assumption, are all attractive for cruise tourism.
