Viking Cruises and China Merchants Shekou, representing China Merchants Group, signed a memorandum of understanding in light of a joint venture focused on building a cruise line for the Chinese cruise market.
According to Viking Cruises, this collaboration will cover the sectors beginning from development, to sales and marketing.
Furthermore, China Merchants Group’s shipbuilding subsidiaries will partner with the joint venture to design and build new ocean cruise ships dedicated to the Chinese market.
Torstein Hagen, Chairman of Viking, commented that
China is a dynamic outbound tourism market, and we are pleased to be partnering with China Merchants Group in this joint venture to drive the development of the cruise industry.
Following, Gangfeng Fu, president of China Merchants Group, stated that the joint partnership will cover all three main business sectors of China Merchants group.
Fu added that the parties anticipate the alliance would create synergies and innovative business models that will lead the cooperation into a market-leading cruise brand.
