The report namely highlights that startups are teams trying to identify repeatable and scalable business models to solve problems in maritime value chains. They offer new technology, talent, and business innovation that is not available to traditional companies. Because of this, they can be a great source of partnership for the corporates, but also provide learnings of what models work in a specific industry or segment.
The report argues that the chances of digital disruption engulfing the shipping industry increase. While digitalisation threatens to fundamentally disrupt vital parts of business models, it could also help unlock enormous untapped potential. Namely, the role of the vessel and the shipowner are expected to change, driven by the general rise of new technologies which are expected to redefine significant parts of the industry. Additionally, the introduction of new technologies develops new business models with an increasingly competitive environment in shipping and logistics industry.
The report emphasizes on three key points:
- Industry innovation, outlining a look at the global startup scene to understand how the industry may innovate in the years to come through new technologies
- Industry transformation, exploring how new business models will begin to transform value creation in the shipping industry.
- Industry redefined, weaving these elements together to formulate how value creation across the supply chain may be redefined.
Majority of startups in maritime are enablers, rather than disrupters of traditional shipping players’ business models. This means that the doors for collaborations are open and this can benefit both sides. It will allow corporations to enter new markets, and startups to develop their products and scale. It’s a win-win.
Explore more by downloading the report here.