Specifically, the company will build its own CO2-neutral plant in port of Rotterdam, beginning works in the autumn of 2019.
The construction of the facility has been under preparation for four years, in which the manufacturer selected Rotterdam as its new home base.
Moreover, the company plans to invest USD 250 million in its construction project. Also, the plant will l produce some 400 million bottles of fresh juice per year, destined for 17 different European markets, and will create around 200 new jobs.
By building its plant in the port of Rotterdam, the company decreases its road transport by millions of kilometres, whereas also reduces its carbon footprint b 10%.
Douglas Lamont, CEO of Innocent Drinks commented
We’re excited to start building our very own carbon-neutral factory where we can do all the making of our drinks, from fruit to fruit-in-a-bottle, under one roof. For the past four years we have been looking at ways to bring our manufacturing network closer together and reduce our environmental footprint.