Ashdod Port Company has signed an agreement with Maersk North America, to collaborate on innovation opportunities in supply chain logistics.
The agreement enables Israeli startups that are participating in Ashdod Port’s Blue Ocean for Startups technology incubator to be considered for pilot projects in North America to test the proposed technologies in landside operations.
The pandemic highlighted the importance of supply chains to constantly improve. This new partnership enables us to accelerate and test technology and new ideas in our operational processes using Ashdod Port’s tech incubator
said Erez Agmoni, Maersk North America’s Senior Vice President of Innovation and Strategic Growth.
Recently, Maersk announced its intention to move towards a singular, unified brand by integrating Maersk brands such as Hamburg Süd and Sealand, among others.
In a customer advisory notice, Maersk informed that it aims to “unify our brands and our structure in a way that better reflect the reality of our customers. We are convinced that this will allow us to better respond to your logistical needs on a daily basis.”
This development comes after MSC Mediterranean Shipping Company (MSC) and Maersk mutually agreed to terminate, effective in January 2025, the 2M alliance.
