Celebrating the International Women’s Day, IMO’s gender programme announced launch of a photo search to build its bank of images of women in maritime. The move came as IMO believes the media have a great potential to promote gender equality by portraying women and men in a non-stereotypical, diverse and balanced manner.
Though the maritime industry is seeing a shift in diversity and is beginning to put gender on the agenda, the absence of images showing women in action remains an issue,
…IMO said.
As such, the new IMO image bank will serve as “a one stop shop” for external audiences to realistic imagery of women in maritime, for use in news stories, news reports, social media posts and brochures about shipping.
Lack of role models is key part of the overall problem.
Women need to be visible and mainstreamed in the maritime community – onboard ships, and throughout the sector as a whole – and, more widely, in representations of the maritime sector such as online, in news reports or in marketing materials such as brochures, so that when young women are surfing the web for careers after finishing school, they can be inspired by the huge variety of roles and ranks available to them.
In this regard, IMO is encouraging everyone to submit photos of themselves or their female colleagues at work in a maritime context using the new hashtag #MaritimeWomenPhotoShare
IMO Secretary-General Kitack Lim said the photo search initiative was another step in IMO’s ongoing commitment to supporting diversity in the maritime sector.
Seeing a wide range of images of a diverse workforce, and specifically, women at work in the maritime sector, will help redress the balance and showcase the wide range of opportunities there are for women throughout the maritime world,
…Mr. Lim said.
How to get involved
To participate, use the hashtag #MaritimeWomenPhotoShare on Twitter or Instagram or simply submit photos through this email: [email protected].
Make sure to follow a few simple rules:
- Make sure the image is of high resolution;
- Include a job title and, if possible, name and nationality;
- Remember that if a photo is submitted, participants agree for the photo to be featured in the IMO photo library which will serve as a key resource for anyone searching for images of people in the maritime sector and specifically images of women in the maritime community.
The photo search will be open until the summer.
Here is what the campaign has already collected.
About International Women’s day 2020
The theme of International Women’s Day 2020 is, I am Generation Equality: Realizing Women’s Rights.
The theme is aligned with UN Women’s new multigenerational campaign, Generation Equality, which marks the 25th anniversary of the Beijing Declaration and Platform for Action, the most progressive roadmap for the empowerment of women and girls, everywhere.
