How well has Carnival responded to the Concordia disaster?
How well has Carnival responded to the Concordia disaster? When the Carnival Splendor caught fire in 2010 with 4,500 people aboard, stranding the vessel off Mexico they were broadly praised for their response but not this time.
Confusion over whether ‘sail-bys’ are standard practise, what some see as an unseemly and potentially dangerous rush to blame the disaster in its entirety on Captain Schettino and accusations of inconsistencies in the compensation payments to different classes of passenger are all damaging the Costa and ultimately the Carnival brand. Should the Cruise industry have been more vocal and proactive in defending what is a very safe way to sail? Are PR company Burston Marsteller steering the right course for the brand?
British PR Week explored these issues in their videocast below. Let us know if you agree with their guests by posting a comment below and take the IMASMA poll on the right sidebar.