The Fondation de la Mer and Bureau Veritas, along with the French Ministry of the Sea, are launching “Ocean Approved”.
This is the first label in the world to recognize companies that are committed to understanding and improving their impact on the ocean.
To enable companies to understand and assess their interactions with the ocean, and provide them with the means to act, the Fondation de la Mer created the Ocean Framework in 2020. This standard translates SDG14 into operational practice.
More specifically, the Ocean Approved label recognizes companies that are committed to a process of continuous improvement in their impact on the ocean. Accessible to organizations from all countries, whatever their sector of activity or size, this label complies with the best practice governance standards defined by the CSR platform of France Stratégie.
The labeling process is based on an evaluation of the actions launched by the company, and on analysis of the governance mechanisms in place.
Examples of company actions include reducing or recycling plastic materials, improving wastewater treatment, and paying more attention to the protection of coastal areas.
What is more, an audit is carried out by an independent third party body, which has been approved by the Fondation de la Mer, to guarantee the truth and accuracy of the company’s statements.