DNV GL announced its partnership with Authentic Vision to develop its digital assurance solutions for key industries. The partnership represents the need for further innovations that track products throughout their life-cycle, enhance supply chain transparency and increase trustworthiness in the authenticity of consumer products.
Specifically, a priority of both partners, is to identify and develop blockchain technology for anti-counterfeiting, authentication, product traceability and digital assurance.
On the one hand, Authentic Vision’s patended fingerprint tag links the physical world to digital blockchain technologies, while DNV GL is able to verify a product’s origin and authenticity. By these tech solutions, companies worry less about lost revenues due to counterfeiting and mitigate liability due to counterfeit products while ensuring authenticity for consumer products.
The partnership will initially focus on solutions for a range for industries including food & beverage, fashion and garments and automotive.
Renato Grottola, Global Director for M&A and Digital Transformation in DNV GL – Business Assurance commented
In order to protect product and brand integrity, it is important to have secure tagging and tracing solutions in place, allowing the end user to trust the product’s origin. We believe that the collaboration with Authentic Vision can bring new and highly valuable elements into our suite of supply chain assurance solutions.
