During the 2023 SAFETY4SEA Singapore Forum, Capt. Debashis Basu, Founder & Partner, Navguide Solutions LLP, focused his presentation on the younger generation of seafarers, highlighting that in today’s digital age, the maritime world is evolving faster than ever before, so adapting to change is crucial.
Nowadays, the global seafaring community comprises 1.9 million individuals, with 1.2 million falling within the age bracket of 20 to 40, representing Generation Z and young Millennials. Recognizing their mindset offers clear commercial advantages. Conversely, neglecting to comprehend their requirements and expectations will impede progress.
Let me provide you with an example; during an inspection onboard a ship in Rotterdam, we asked the master to confirm that everything was in order. The ship was utilizing a process facilitated by digital tools, dividing the vessel into specific physical areas and sections, such as the deck area package, bridge package, accommodation package, etc. A 23-year-old third officer onboard identified a crack in the rescue boat at the point where lashings are tightened. This area is prone to cracking, and a few days later, when the Port State Control inspector arrived, we had already addressed the issue with workshops and ongoing repairs onboard. As a result, we avoided detention, which is significant for a ship earning $80K a day. This incident effectively demonstrates that we have fostered a culture on the ship where junior officers, particularly the younger millennials, are willing to come forward and report issues.
For the last 4 years, we have reimagined shipboard competency for seafarers; essentially helping them to perform better in their jobs and as a result, helping ships perform better as a whole. We assist vetting and HSQE departments with digital scalable tools that improve inspection results but more importantly improve the organic condition of the vessels. In our process, we found that having a deep empathy for modern seafarers and understanding the pulse of the young seafarers, can boost overall safety at sea and commercial viability.
Characteristics of the young minds
- They are digital natives (they swipe before they write)
- They feel comfortable interacting and building relationships online
- They are global citizens and wish to stay connected online
- They are visual communicators
- Audio visual content everywhere
- Text based content has very low appeal
- They have a need for constant validation and Self-image
- Needs constant peer validation; blue ticks, likes comments
- People suffer from trauma in lack of social validation
- Cyberbullying; FOMO (Fear of missing out)
- Teenagers are more likely to ask the internet that to ask you
- They feel more empowered
- Empowered to speak up and raise voices when needed
- Prefer authenticity – perceptive to genuine content over gimmicks
- Attention span – 8 seconds!!
- Short attention span; you have to engage them every few seconds to hold their attention
- Ability to multitask more effectively and shift focus sharply
- Learning methods
- Fond of interactive & digital learning methods
- Adaptive to technology as an enabler
- Self-education, autonomy & flexibility, DYI Ethos
- Personalized experiences
Now, let’s debunk some myths around
Myth #1: Text based instructions are the only way to go
Consider all the checklists, PMS, SMS, safety circulars, and vetting bulletins. My suggestion is to consider transitioning to audio-visual content. There are procedures for doing so, which we can discuss further, but maximizing the use of audio-visual formats will likely improve acceptability.
Myth #2: Onboard mentorship is very effective
When onboard mentorship occurs effectively, it’s brilliant; it’s often the best way to learn certain tasks. We’ve all been mentored by our seniors, but there can be psychological barriers to it. For young generation seafarers, asking questions can feel daunting and vulnerable. Many seafarers fear being perceived as vulnerable, especially if they’ve seen junior colleagues ridiculed for asking questions. Consequently, they’re less likely to seek clarification compared to previous generations. Additionally, cultural barriers, language issues, interpersonal conflicts, and inadequate mentorship further complicate the learning process. To address these challenges, we could provide smart tools and guides to enhance on-the-job skill development.
Myth #3: Technology is interesting to the young generation
This notion is a myth because technology has always been intriguing, even to those who lived in eras preceding its widespread adoption. Today, children grow up never witnessing their parents without a mobile phone. When they view videos captured on their parents’ phones, it fosters the perception that this is the standard functionality of phones. However, this familiarity doesn’t equate to understanding the intricacies of technology. Merely investing millions in top-tier VR gadgets and equipment doesn’t ensure success or pique interest. What truly captivates people is the creativity they encounter when exploring each gadget.
4 Principals to engage the younger generation
#1 Accuracy
Focus on drawing on extensive Industry Expertise, a strong network of experienced, motivated & diverse subject matter experts
#2 Adaptability
Invest in the latest & most scalable technology, so that technology fades out into the background
#3 Reliability
Get creative with the content so that it resonates with the younger generation of seafarers
#4 Consistency
Search for iterations continuously based on feedback loops to keep up to standards
Above article has been edited from Capt. Debashis Basu’s presentation during the 2023 SAFETY4SEA Singapore Forum.
Explore more by watching his video presentation here below
The views presented are only those of the author and do not necessarily reflect those of SAFETY4SEA and are for information sharing and discussion purposes only.
