According to the agreement, immediate actions that will be taken include:

  • Engaging key stakeholders including the local community and international organizations through establishing a dedicated working group;
  • Collaborating on a destination stewardship roadmap for the city based on UN sustainable tourism criteria;
  • Communicating and implementing the previously developed 2020 cruise ship berthing policy;
  • And, developing a Respect the City visitor education campaign.

The City and CLIA are also exploring the possibility of a Dubrovnik World Heritage Visitor Center and Intermodal Transportation Center in Gruž Port.

Signing of the MOU is an important step in developing innovative practices in sustainable tourism management with Mayor Franković and the city of Dubrovnik. We look forward to sharing specific action plans and our progress as we work together with the city and other tourism partners to support responsible tourism in this great city

CLIA, President & CEO, Kelly Craighead, stated.


In addition, Mayor Mato Franković stressed the importance of the City of Dubrovnik 'Respect the City' project, whose measures contribute to achieving the goal, along with the measures agreed upon with CLIA.

The agreement was welcomed by destination stewardship experts including Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC). He explained that tourism is managed best when public authorities engage all stakeholders in the community meaningfully in destination planning.