Accordingly, the True North 72 initiative aims to be a catalyst in reinventing the value chain in the digital age and delivering sustainable solutions to solve customer challenges throughout their businesses.
The initiative will explore ideas, testing solutions with the aim to create new markets, services or products.
It is explained that the name of the initiative refers to 1972, when BSM first established a presence in Cyprus, as one of the first foreign companies to register on the island.
Yiannis Sykas, Director of Strategy and member of BSM’s management board commented that
The industry has reached a turning point and the coming decade will be critical in defining the next generation of maritime trade and business. Through the ‘True North 72’ initiative and the partnership with CMMI, BSM is clearly demonstrating its commitment to nurturing creativity and innovation.