Martin Penney, Global Commercial expert in Marketing and Channel Development, helps shipping organisations to assess whether their investments in digitalization bring real benefits to them, highlighting that when data is being used properly, it helps build confidence between vessel and shore. The key is to ensure that decisions are always made with the best data available.
An International Software Sales leader with a proven track record of nearly 20 years of exceeding targets. I have worked for companies based in Germany, Finland, Sweden, the UK and the USA and have successfully done business in over 50 different countries. My skills include marketing, channel and product development expertise, so that I’m now a strategic go-to-market leader with a deep understanding of the overall commercial picture. The key to my sales success, has been a consultative approach using the Challenger Sale concept to unearth want the customer really needs, even if they don't always know it themselves. I am 100% focused on closing deals and have always ensure that I and my team deliver on my numbers. With a Master’s degree in Industrial Engineering from Cambridge University, I am equally fluent in both the business benefits and the technical/people challenges that digitisation can bring. This has led me to develop and configure innovative software products and services to penetrate new markets.
- Maritime Health
No smoking rules vital for life onboard17/07/2018
Norway sees high exploration activity with 20 offshore projects underway17/07/2018
OPEC to be key factor to price recovery until 204017/07/2018
UK oil and gas skills strategy project launched17/07/2018
UK sees increased production efficiency in 201717/07/2018
Hong Kong announces air pollution regulations17/07/2018
Illegal fishing off Tanzania thwarted after six months of joint patrols17/07/2018
Nigeria and partners to reduce maritime crime on Gulf of Guinea17/07/2018
- Maritime Knowledge
Watch: IMO's 70 years of 'Better shipping for a better future'17/07/2018
Watch: Project addresses seafarers' welfare17/07/2018
Finance Fishery Infographic Maritime Knowledge Offshore Ports Reports Shipbuilding Short Sea Yachting