Martin Penney, Global Commercial expert in Marketing and Channel Development, helps shipping organisations to assess whether their investments in digitalization bring real benefits to them, highlighting that when data is being used properly, it helps build confidence between vessel and shore. The key is to ensure that decisions are always made with the best data available.
An International Software Sales leader with a proven track record of nearly 20 years of exceeding targets. I have worked for companies based in Germany, Finland, Sweden, the UK and the USA and have successfully done business in over 50 different countries. My skills include marketing, channel and product development expertise, so that I’m now a strategic go-to-market leader with a deep understanding of the overall commercial picture. The key to my sales success, has been a consultative approach using the Challenger Sale concept to unearth want the customer really needs, even if they don't always know it themselves. I am 100% focused on closing deals and have always ensure that I and my team deliver on my numbers. With a Master’s degree in Industrial Engineering from Cambridge University, I am equally fluent in both the business benefits and the technical/people challenges that digitisation can bring. This has led me to develop and configure innovative software products and services to penetrate new markets.
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