Martin Penney advocates prioritizing fulfillment in our work; he emphasizes that life is too precious to spend in roles solely for career advancement. With a fervent enthusiasm for digitalization, Martin, as the new CEO at LR OneOcean, is excited to lead the industry's digital transformation and its move towards decarbonization.

Martin Penney, Global Commercial expert in Marketing and Channel Development, helps shipping organisations to assess whether their investments in digitalization bring real benefits to them, highlighting that when data is being used properly, it helps build confidence between vessel and shore.  The key is to ensure that decisions are always made with the best data available.