Jenny N. Braat is the Managing Director of Danish Maritime, an industry association which initiates cooperation between its member businesses in a variety of areas including research, development and innovation, promoting favorable conditions for the Danish maritime industry. Immediately upon taking the helm of Danish Maritime, it became a set goal to unite the Danish maritime industry further by stepping up the effort, started ten years earlier, to develop the organization from primarily focusing on shipyards to encompass the entire land-based maritime industry, especially raising its profile politically.
We have asked Mrs. Jenny Braat, CEO, Danish Maritime, to make an assessment of 2020 from her perspective and share her message for the new year across the global community. Among others, she highlights that there is need for more level playing fields across the world, becoming more ambitious regarding the transition from black to green shipping.Read more
Danish Maritime sees sustainability challenges for the maritime sector as commercial rather than technical. Solutions are available either in the market or as proven pilot projects, but wide implementation is lagging due to split incentives and delays in legislation, argues Jenny Braat.Read more
Mrs Braat advises us to identify which education really suits to each individual to accomplish much more and avoid making decisions without thinking about the future. For the maritime industry, she would like to see a change in perception; collaboration and responsibility are needed toward industry's rapid developments.Read more