Today shipping industry has many aspects that need to be digitalized, such as network optimization, empty-container repositioning, cargo routing, forecasting, and pricing. However, most carriers still use traditional methods, without using the new technologies.

A reason for this is that many believe that in order to adopt digital methods, an expensive and extensive overhaul of IT systems is required, something that BGC considers to be a wrong conception.

Moreover, imperfect data are holding companies back from being digitalized. This can be solved, as there are analytics solutions that can provide important data, to enhance a company's digital tools.

In addition to the above however, if a company does gets digitalized, it needs to track all the developments, in order to keep up with new requirements that may emerge, in order to achieve a more holistic transformation.

The following infographic by the BCG highlights what companies can do in order to transform their container shipping